Wade Rutherford
Geregistreerd op: 04 Aug 2020 Berichten: 3
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There's the impression and, in some the rock under armour shoes cases, the reality that the vendors are calling the shots and that manufacturers like Nike, Under Armour, and Adidas are more important than the schools they outfit. The manufacturers happily fuel this narrative by using templated designs for the teams and schools in their stable, making it look like a bunch of schools are all playing for Team Nike, or Team Adidas, or whatever. Media outlets make things worse by using headlines like "Commodores Unveil New Nike Alternate Uniform," as if the fact that Vanderbilt's new alt uni is made by Nike just like all of Vandy's other uniforms is somehow newsworthy.
It's common practice, of course, for promotional photos of college jerseys to include placeholder NOBs, because they don't want to run afoul of NCAA rules about using the players' names for commercial purposes. The placeholder is usually under armour basketball shoes for men the name of the school or the name of the team . But I think this is the first time I've seen the manufacturer's name used as the placeholder. It reeks of brazen corporate hubris, and it's particularly inappropriate in this case, since the uniform is supposedly honoring the school's under armour black boots homecoming and the stadium's centennial.
It seems to me that it is the job of the leadership of the university to have the good of the students and their university as their highest goal. it is their job to hold dear and protect their specific traditions and character. It may be that I am misunderstanding who the term deouchbaggery is referring to. If it is aimed at the Under Armour folks, to me, it doesn't seem to apply. They are doing the job that they should be doing just maybe not in a way that I like. (Is everyone who does under armour boots mens something we don't like a douchbag?) If it is aimed at the universities who allow themselves to become nothing more than a corporate billboard at the expense of both their school tradition and student athletes than it does seem to apply.
Additionally, the domestic retail market is quickly shifting towards e-commerce, as retailers offering Under Armour and other comparable products are closing physical stores more than ever before. On the other hand, international business is growing at rapid speed, and many profitable markets remain relatively untapped.Under Armour's mission statement is coined around their need to better athletes via passion, design, and their continued efforts to innovate in the market. What motivated Plank was that him and his teammates were constantly struggling with the accumulation of sweat in their performance gear, leaving them wet during games and practices.
Under Armour's corporate strategy generally lies within their distribution and marketing strategies. Under Armour entrusts most of its corporate strategy on innovation. The company is using this corporate strategy to innovate high tech products that satisfy the needs of their current and future consumers. The company has been attempting to diversify by selling new products to previously unreached customers. For example, the company has recently under armour boys basketball shoes indulged in the sale of football cleats, which has shown significant short-term growth.
Another approach used by the business is online marketing. Online marketing refers to the use of online platforms to market products and services. The company markets some of its products and services through the company's website and social media sites such as Facebook, LinkedIn, Instagram, Pinterest, and Twitter. Social media marketing has been beneficial as it is cheap and it reaches a larger number of people. Under online marketing, the company uses targeted marketing whereby adverts are driven [img]http://www.csrtree.com/images/shoes/under armour boots mens-082zhc.jpg[/img] to specific customers based on their preferences and location. |
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